About Us

Alpha Elite Performance is a veteran owned sports nutrition company focused on supporting the superior performance and recovery of every customer as they pursue their athletic and health goals.

Our Motto

We pride ourselves on our relentless dedication to the Alpha Elite family, and hold our product to strict standards in the support of military and civilian performance alike. Owned and operated by a retired U.S. Army Green Beret, Alpha Elite sets the gold standard for superior quality in a highly competitive industry.


Travis Wilson is a 21-year military veteran who spent 13 years as a U.S. Army Green Beret. Travis entered the Army in 1995 as an Airborne Medic with the goal of one day becoming an 18D Green Beret Medic. After 6 years in the service, Travis left the Army to attend Boise State University, where he studied Exercise Science and played hockey for the ACHA club hockey program. After completing school, Travis returned to the Army to complete his special forces training and was chosen to be an 18E Communications Specialist. He was then assigned to the 10th Special Forces Group out of Colorado Springs where he remained until his retirement in 2017.

While serving as a Green Beret Travis also started a supplement nutrition store called Caliber Nutrition. After juggling the challenges of active duty and a supplement store along with multiple deployments, Travis decided that it was time to retire and start his own product line, called Alpha Elite Performance – a brand founded upon the consummate professionalism and high physical fitness standards characteristic of the Special Forces community.

Established in Colorado Springs, CO. Alpha Elite Performance reflects Travis’ dedication to the provision of high quality supplements not just for Green Berets, but for all active duty military and civilians alike.

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